Digital Marketing

Rear view of man looking at SEO flowchart Digital Marketing

2018 SEO Trends That Keep Online Marketers Busy

Millions of posts get published on the Internet every day. Without a sound SEO strategy, making it to the front page of Google — let alone getting a high ranking — is only a pipe dream. The problem is the digital marketing landscape evolves dizzyingly fast. Whether you’re building a…

Digital Marketing

Latest Trends in Inbound Marketing for Competitive Companies

Inbound marketing focuses on attracting clients using appropriate and helpful content at each stage of the buying process. Blogs, social media and search engines are some of the routes of communication in inbound marketing. The strategies used, however, regularly change with technological advancements. Adapting your business to the latest trends in…

Man checking business data Digital Marketing

How Business Intelligence Could Help Improve your Sales

In today’s super competitive world of business, sales data is usually critical to ensure that your business stands out among all other companies vying for the exact, same market share. This means that understanding your target customers, product offerings, and pricing, as well accurate sales data tracking across these variables…

Digital Marketing

Create Video Content the Right Way — Here’s How

You have likely heard already how video has become a driving force in the world of marketing, and you might have a team of motion graphics artists ready for your company’s video production needs. Before you start shooting, however, you first have to make sure that you are doing things…

Digital Marketing

Techniques on How to Merge Demand Generation into Your SEO Efforts

Most businesses are primarily focusing on SEO ranking strategies and forgetting to boost demand for their products and services. The primary focus of demand generation is creating an interest in what your business has to offer. No marketing strategy is hence complete without demand generation. There are many ways you can incorporate this…

Digital Marketing

3 Critical Questions to Ask When Choosing an SEO Agency

With a raft of SEO agencies out there claiming to do a thorough job, it can be confusing to any business owner to come up with the best. But, how do you differentiate the chaff from the grains? SEO Werkz and other digital marketing agencies in Utah say these are…

Digital Marketing

Public Relations Approaches Applicable to Businesses

Public relations are the cornerstone of an organisation’s growth strategy. PR is an efficient way of placing your business in front of the right audience at the right time. In fact, organisations that make significant investments in PR always reap substantial ROI. The key to getting a good ROI is…

Digital Marketing

Increase Website Traffic by Improving Website Design

When you visit a business’ website that has bad web design, most probably you immediately cut your visit and leave the site. Now, with this situation in mind, it makes you think twice about what online visitors feel about your own business website. Poor design can negatively affect your online…

Phone being held while accessing Facebook Digital Marketing

Top 3 Techniques to Boost Facebook Ads Performance

Are you using Facebook as a platform to advertise your business? If so, simply boosting a post or paying an ad is not enough. You may get more clicks and likes on posts, but what you need are conversions. This is why you need to improve your overall sales and bottom line instead…

Digital Marketing

Marketing Automation – Do You Really Need It?

Marketing sits at the very core of each business. It is the single driving force behind sales, and no business can thrive without making a sale. In the past, all sales and marketing efforts were your employee’s direct responsibility. This shouldn’t be the case anymore, thanks to better artificial intelligence and automation…