Create Video Content the Right Way — Here’s How

A cameraYou have likely heard already how video has become a driving force in the world of marketing, and you might have a team of motion graphics artists ready for your company’s video production needs.

Before you start shooting, however, you first have to make sure that you are doing things right. Here are some thoughts on that from

1. Plan from the start.

Like any other marketing strategy, you have to plan your video. You can only succeed when you have a clear goal in sight and a strong motivation to propel you forward.

List down what you want to achieve with your video and why you chose it to achieve your goal. You could then structure the rest of your plan around these.

2. Be clear with your message.

As you create your video, your message needs to be clear and concise. Long videos tend to be glossed over by web users, but videos with lengths of three minutes or less will be enough to keep a web user’s attention.

Of course, aside from the length, you need to have a good hook during the first ten seconds of your video.

3. Call to action consistently.

No matter if you are building your brand or selling a product or service to web users using video, you need a call to action at the end.

These could be as simple as sentences inviting viewers to follow you on social media, or more intricate calls to learn more about your product or service. These calls need to be at the end of each of your video so that viewer will know what to do.

4. Tell stories; don’t sell.

Finally, consider focusing on stories instead of explicitly selling a product or service. Of course, your underlying goal will be to increase sales.

When you have a good story in your hands, however, you can sell, engage with your audience, and build brand awareness. People stay for stories; you need to give that to them.

Now you are ready to take on the world of video marketing with your production team.